ABOUT US

Our ethos is to go against the grain of tradition, to think outside the box and be innovate. A new age record label dedicated to finding superstars and HITS in the non-film music space. Rather than just merely being part of popular culture in India, our mission is to create timeless art, championing and supporting independent South Asian creatives all over the world by providing them with a global infrastructure, finance, eco-system, network, mindset and an expert team to move the needle on modern day culture. The aim is to become the biggest Talent production house for South Asian talent in the world.

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+91 developing the future mainstream global south asian icons

+ 91 focus is to unearth the next generation of icons for the global south asian community and beyond.

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Considering 1 in 4 persons are from a south asian background in the world, there is a serious lack of global mainstream role models/icons in the music industry for this community to really rally behind.

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+91 is looking to change this by creating global defining music that puts south asians on the global map, we want to find and develop global top 40 artists from this heritage and we have already started paving the way with our roster.